Read on to find out why good online reviews and testimonials of a company are so much more important and relevant than you may know.
Everyone has heard that word-of-mouth is the best form of advertising and that is for good reason. People talk, and they don’t censor themselves when they tell their story. And why would they? Their experience is real, tangible, and has impacted their lives in some way.
What is word-of-mouth advertising?
Word-of-mouth advertising is when a person discusses their experiences in person, posts a first-hand review or testimonial online or offers to be used as a reference for a company, product, or service.
This type of advertising is indeed an important and relevant way to source a luxury home renovation company because good reviews aren’t as common as you might think.
Why aren’t good reviews common?
Take some time to think about the last three occasions you’ve had an unpleasant experience with a company. It compels you to take some type of action. It might be as small as a vow to never shop with them again, or something as big as writing an angry letter to a customer service department. But each of those times you did something, right?
Now, think about the last three times you had an above-average experience with a company. You may have been really pleased with the interaction, or got more than you paid for, but what did you do about it? Likely nothing beyond being grateful and moving on with your day.
For instance, you are at the checkout with a cashier that is friendly, knowledgeable and went above-and-beyond to help you. At the end of the interaction the cashier tells you that on the back of your receipt is a way to provide feedback about your experience. You tell yourself I’m totally going to do that when I get home, that person really did an exemplary job, but then, the receipt goes in your wallet never to see the light of day again. This is because, at the end of the day we end up taking these interactions for granted. After all, we should expect to receive the best service for the money we spend.
For most people, if they have had a horrible experience, they want to let everyone know about it. They tell everyone who will listen about the nightmare experience they have had, going into great detail about the horrors they’ve dealt with when purchasing products and services. They’ll even go to great trouble to get online, blasting the company with social media posts and reviews that detail their issues to vent, and to warn others.
Bad experiences cause bad feelings that motivate us to instant and immediate action.
Unfortunately, good experiences and good feelings simply do not create the same type of momentum much of the time.
This is why good word of mouth of advertising is so important. If you see a good review online, or someone feels compelled to tell you about their experience you can trust that the company has earned it several times over.
Especially when it comes to large undertakings like luxury home renovation. Researching a company that will provide professional service and quality workmanship based on looking at past projects they have completed is fine, but nothing will give you true insight into what you will be getting for your money like good reviews and testimonials.
As an example, there is a luxury home renovation business in Uxbridge. Simply reading those reviews and testimonials will give you excellent insight into the type of company you will be working with. The experiences described in these reviews are honest and are accompanied by the customers names and locations. Further, some of those reviews even include the contact information to speak directly with the client. The quality of craftmanship, the attention to detail, the professionalism, and the ability to stay on time and within budget absolutely simply had to be the most stellar experience for these customers for them to have been motivated and compelled to provide these glowing reviews.
